Finding new business online can be a lot like going fishing – you need to find the right location and the right bait.
Since LinkedIn is such a highly-visible and trusted platform for business professionals, with over 500 million members, it can be a great virtual fishing hole for generating qualified leads that turn to sales.
The key, of course, is knowing how to reel all those prospects in.
Having spent the past 60 months studying how to sell products and services on LinkedIn, a definite pattern and approach has emerged based on everything I’ve seen and done.
I’ll spend the rest of this post briefly outlining each step of the process!